Sauna Sounds





Warren worked with Rekorderlig Cider via Chilli Marketing, to create a platform that supports emerging Australian musicians.

Working with our network we curated a line-up of breaking artists to performed unique sessions in saunas. Together with Bohemia media, we developed a media and social strategy that partnered with relevant publications and utilised the artist's social channels, outputting interviews, editorial, exclusive photos, social stories and the sessions themselves to promote the artists internationally.




The idea was for Rekorderlig to remain secondary to the platform, in an effort to act more philanthropically as a brand and genuinely support and help elevate music culture in Australia. In turn, elevating the brand's kudos within the target demographic.